When someone watches a finished animation, everything seems simple: just hit play and enjoy. But behind every frame is a meticulous process made up of creative, technical, and strategic choices.
Yes, animation is an art. But it also demands method.
It starts with listening — not with drawing.
Before a single line is sketched, the most important step takes place: the briefing. That’s when we dive into your world, understand your pain points, your goals, and your audience. According to a Wyzowl study, 83% of marketers say video helps generate leads — but that only happens when it’s built with clarity from the start.
And the data backs this up. A study published in the Journal of Medical Internet Research shows that 73% of patients understand information better when it’s delivered through animations compared to traditional text or verbal explanations (JMIR). Even more: according to Eido Healthcare, animated videos even improve the informed consent process, making information clearer and reducing interpretation errors.
From text to visuals: the path from idea to screen
With the briefing in hand, we write the script — the backbone of the narrative. It defines the pace, tone, and intent. Next comes the storyboard, which turns the script into scene sketches: a visual guide that already outlines framing, actions, and transitions.
Animation is not just movement. It’s intention.
Once everything is approved, the technical phase begins: animation, editing, soundtrack, voice-over, and sound design. Every second matters — not just visually. A good animation guides the eye, emphasizes pauses, and directs attention. And attention, today, is a scarce asset.
The ideal timeline? It depends on the delivery.
A light animation, like a looped image, can be ready in two weeks. Full videos with script, voice-over, and strategic storytelling usually take around 40 days. Because great attention requires planning, pacing, and purpose.
At MegaX, we don’t just create images. We create attention.
And we do it with creative intelligence, visual strategy, and processes that ensure quality — without inflating your budget.
Talk to us and start telling your story in motion.