CIOSP (the International Dental Congress of São Paulo) is coming. From January 28 to 31, 2026, Expo Center Norte will host thousands of professionals, brands, and specialists from the dental sector at one of the biggest events of its kind in the world.

But with so many booths, presentations, product launches and technologies on display… how do you truly capture attention? The answer may lie in what most strongly draws the eye and creates lasting memory: animation.

The challenge of standing out

During CIOSP, every square meter becomes a battle for attention. More than 100,000 visitors, hundreds of exhibitors and countless visual stimuli. In the middle of all this, relying on banners, flyers or generic videos simply isn’t enough.

You need to stop people in their tracks, explain clearly, and captivate deeply.

Why use animation at CIOSP?

Makes technical concepts clear
Animation reveals what the eye can’t see, making complex products and processes easier to understand.

Instantly captures attention
In under 3 seconds, a realistic animation can make someone stop in the aisle.

Keeps working long after the event
The same video can be used on your website, social media and sales actions.

Boosts brand recall
80% of people remember companies that use animated video. And at CIOSP, that makes all the difference.

Is there still time?

Yes. At MegaX, we deliver full technical animation projects in up to 40 days — including script, storyboard, art direction, soundtrack and animation. If you start now, there’s still time to have a ready-to-impress animation for the next CIOSP.

Exhibiting at CIOSP? We can help you become one of the most visited booths.

Get in touch with MegaX and request a personalized quote. Let’s create an animation that turns your booth into a must-stop experience.